Our story

It all started with a wish for better health for ourselves and our family

Our story

Aarja Health didn't start with a business plan. It started at home, with our own family and a need to find a better way forward.

After a period of serious illness, we realised that supplements were an important part of healing, because the modern diet lacks many essential nutrients.

We started looking for supplements we could feel safe using ourselves, but found a market that was often hard to navigate: complicated formulations, long ingredient lists and products we never felt quite comfortable with.

We asked a simple question: If we were to make this for our own family, how would we do it?

That question was the start of Aarja.

FROM OUR FAMILY TO YOURS

Made with care

The road ahead led us to Finland, known for very strict requirements for food safety and quality. Today we make our supplements in our own Finnish factory, which holds a BRCGS AA rating, with carefully selected ingredients and raw materials from Nordic nature. This gives us control over the entire process and confidence in what we make.

We are not interested in following trends; we only develop supplements we want to use ourselves and give to our family. Every ingredient must have a purpose, and the formulations are developed with a focus on documented ingredients that can actually make a difference.

Aarja has grown, but behind the products there is still a family and a team who care about what we make. We promise to hold on to the values we started with: quality over shortcuts, openness in what we do and products we can stand behind. What started as a wish for something better for our own family is the same thing we want to create for yours.

Our team

Håkon Volden

Founder of Aarja Health

Håkon grew up in Hammerfest, where his family started fish farming as far north as you can go. He eventually took over the management of the company, which was later listed on the stock exchange with great success. His career in the aquaculture industry has been long, and Håkon has played a central role in building Norway's largest export industry after oil and gas. With his expertise and international experience, he was also appointed for a time by the government to the «Forum for Increased Value Creation in Business» in Norway.

Elisabeth Strifeldt

Co-founder of Aarja Health

Co-founder Elisabeth Strifeldt is of Sámi descent and has always felt a strong connection to nature. Through Aarja, she wants to reclaim the lost wisdom of nature about how we can use nature to heal ourselves. She has a bachelor's degree in Visual Communication and long experience in branding and marketing. Elisabeth is behind the design of Aarja Health, from packaging to logo and website.

Diego

Co-founder of Aarja Health

Diego is a co-founder of Aarja Health and a central figure behind the development of our effective supplements. In close collaboration with our highly qualified Finnish developers, he has helped create products whose quality speaks for itself. Diego has always had a clear philosophy: to make products so good that they don't need marketing – they will sell themselves. As a certified naturopath specialising in medical biomagnetism, cell microscopy analysis and microbiological laboratory analysis, Diego has unique expertise. He is also an active member of the association for natural therapies in Spain. Through his work, he has helped many people recover from various health challenges – always with high-quality supplements as an important part of a holistic approach.